Trademark Guidelines
The CALLANETICS® trademarks are valuable assets of Callan Productions Corp., and may only be used in accordance with these guidelines. In following these guidelines, you help protect your clients and you help Callan Productions Corp., and Precious Peach Ltd., protect our valuable trademark rights, strengthen our brand, and distinguish both you and us from competitors.
THE CALLANETICS® TRADEMARKS
The United States Patent and Trademark Office provides our company with legal means for protecting consumers, licensees, distributors and our company from imitation or counterfeit products and programs. These rights include the exclusive right to use our trademarks in the countries they are registered and a presumption of validity of the registered trademarks. Proper use of the marks serves to distinguish CALLANETICS® products and services from the products and services of other companies and helps prevent damage to our marks. CALLANETICS® and the CALLANETICS® Logos are trademarks of Callan Productions Corp., exclusively licensed by Precious Peach Ltd.
WHO MAY USE THE CALLANETICS® TRADEMARKS?
Anyone licensed by Callan Productions Corp., or Precious Peach Ltd., has the right to promote and use the CALLANETICS® trademark so long as such use follows the guidelines in their written license agreement. We ask that our instructors contact us immediately if they become aware of any unauthorized or improper use of the CALLANETICS® trademarks, by emailing info@callanetics.com with detailed information.
USE OF THE CALLANETICS® LOGOS
Logos were designed to designate products and services developed by Callan Productions Corp., and Precious Peach Ltd., and may be used by licensees in its exact form to advertise and promote the CALLANETICS® fitness programs. Under no circumstances may the CALLANETICS® Logos be used, without Precious Peach Ltd’s express written consent, to manufacture and sell products such as clothing or any other merchandise. Instructors have access to the correct format of the CALLANETICS® Logos. The Logos are not to be used in any form that varies from the sample provided below and must not be used in combination with any other trade name or logo.
VIDEOS/STREAMING/RECORDINGS
Instructors may not publish or display more than three (3) minutes of any Callanetics class on social media including but not limited to Facebook, Instagram, YouTube and TikTok. In no event may Instructors record or reproduce in any manner Callanetics classes, or otherwise imitate Callanetics programming. Callanetics videos are fully protected under U.S. copyright laws, and any unauthorized duplication, exhibition, distribution or use without PPL’s prior approval is prohibited. Instructors may stream live CALLANETICS® classes on Zoom but must have approval from PPL prior to using other similar streaming platforms. Instructor may offer free live classes on Zoom as long as the participants are registered in advance of the class.
PLEASE OBSERVE THE FOLLOWING TRADEMARK USAGE RULES
1. RULES FOR PROPER USE OF CALLANETICS® TRADEMARKS
1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service. For example, CALLANETICS class.
2. As adjectives, trademarks may not be used in the plural or possessive form. INC™ TM Guidelines (Rev. May 2024)
3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For example, do not use phrases such as “We offer CALLANETICS.” The correct use of the trademark is “We offer CALLANETICS® classes.”
4. Do NOT use the CALLANETICS trademarks as nouns or verbs. For example, never use “CALLANETICS” as a verb to describe an exercise program or class. It is proper to say “the CALLANETICS fitness program.” It is not proper to say, “Let’s go CALLANETICS.”
5. Always spell and capitalize the CALLANETICS trademarks correctly. Do not shorten or abbreviate CALLANETICS product names. Do not make up names that contain CALLANETICS trademarks. Do not change the spelling, insert hyphens, or combine two words into one.
6. Do NOT use the CALLANETICS trademarks as a trade name. It is impermissible to use the CALLANETICS trademarks as part of your company name or facility name.
2. THE CALLANETICS® TRADEMARKS SHOULD NOT BE USED IN THE FOLLOWING WAYS:
NO lower case—For example, callanetics or callanetics class. NOT as a verb—For example, “I’m CALLANETICSing on Saturday, are you?” NOT as a noun—For example, “I do CALLANETICS every Saturday.” NOT in a trade name—For instance, “Hampton Callanetics” NOT as a generic term—For example, as a name for a fitness program “My gym offers CALLANETICS.” NOT to advertise programs or products not affiliated with Precious Peach Ltd.
3. TRADEMARK NOTICE AND LEGEND
On materials that will be distributed in connection with your services, use the appropriate trademark symbol (®) the first time and all emphasized times the CALLANETICS® trademarks appear in the text of the advertisement, email, or other material. Use a trademark notice. The notice is the legal text that identifies Callan Production Corp’s trademarks. The legend should be printed in legible type and appear on each page of your material or website that contains a CALLANETICS® trademark. For example, the legend may be printed at the end of a document, on the front cover of documentation, on a facility’s “About” page, or on the bottom of a web page. This is the correct format for your Trademark Notice: CALLANETICS® and the CALLANETICS® Logos are trademarks of Callan Production Corp., used under license.
NOTE: If you are using CALLANETICS® copyrighted information, you also put a copyright notice with the Trademark Notice, like this: COPYRIGHT © 2024 – Callan Productions Corp., used under license. All Rights Reserved. CALLANETICS® and the CALLANETICS Logos are trademarks of Callan Productions Corp., used under license.
4. PRINTED PROMOTIONAL MATERIALS AND E-MAIL.
The Mark may be used on flyers, posters, in the body of electronic mail and printed promotional materials whose sole purpose is to promote Instructor’s CALLANETICS® classes, and on no other promotional materials. All use of the Mark on such materials must be in the form as set forth on Exhibit A and shall include a proper trademark notice symbol and this legend: CALLANETICS® and the CALLANETICS® Logos are trademarks of Callan Production Corp., used under license. Instructor shall not use the Mark in combination with any other trademarks, service marks or other terms. For example, Instructor shall not refer to a class using the expression “Callanetics Yoga.” When using the Mark in electronic mail, Instructor shall adhere to all applicable laws governing privacy, e-mail advertising and marketing.
5. WEBSITE
Instructor may use the Mark on a website to promote his/her CALLANETICS® classes. All use of the Marks on the website(s) should be taken from the Instructor Network for Callanetics marketing materials, where the most current Mark is provided in highresolution for Instructors’ marketing efforts and are shown for illustrative purposes in Exhibit A. Instructor’s use shall include trademark and copyright notices, as appropriate. Instructor shall not include any unsavory content on its website or content that Precious Peach Ltd., determines in its discretion dilutes, disparages, tarnishes, or is otherwise detrimental to the Mark or the CALLANETICS® brand. Precious Peach Ltd., reserves the right to require removal of any such content.
6. USE OF CALLANETICS® LOGOS AND STYLIZED WRITING
Instructor shall not alter the form or appearance of any of the CALLANETICS® logos or stylized marks regardless of where used, including, but not limited to, the proportion, color, and font.
7. MERCHANDISE INC™
Guidelines (Rev. May 2024) Instructor shall not manufacture, create, or distribute any merchandise (including clothing) or other promotional items except those purchased from Precious Peach Ltd., or an authorized CALLANETICS® distributor.
8. CALLANETICS® MATERIALS
Instructor shall not copy, duplicate, sell distribute or otherwise disseminate any materials obtained by virtue of becoming a licensed CALLANETICS® Instructor.
9. IN SUMMARY, THE CALLANETICS® TRADEMARKS SHOULD NEVER BE USED IN THE FOLLOWING WAYS:
With the letter “C” not capitalized — For example, “callanetics” or “callanetics fitness”. Altered or Modified — For example, “Kallanetics” or “Callanetica”. As a Verb — For example, “once you Callanetics, you’ll be hooked”. As a Noun — For example, “Callanetics is my favorite exercise”. As a Trade Name — For example, “The Callanetics Studio”. On Merchandise — For example, don’t make “Callanetics” shirts. To advertise programs or products not affiliated with Precious Peach Ltd. This information is for educational purposes only and should not be construed as legal advice nor does it provide a legal opinion on any specific facts or circumstances. If you have specific legal questions, you are urged to consult your own lawyer concerning your situation.
